Sometimes, coming up with the right caption to go alongside your ad can be the toughest part. Check out some of our pro tips for writing your captions!

Caption Tips

  • Include a call to action: To make sure you drive your audience to the right place, include a call to action! For example, include something like "Link in bio" or "Swipe up to download" in the caption.

  • Emojis work: Adding emojis to your captions can help draw attention and increase clicks.

  • Use Second-slide Posts: We've found that putting our ads as a second slide behind a piece of regular content can help boost engagement/views. For this, we usually add something like, Second slide πŸ‘‰πŸ» to our posts:

    Second slide πŸ‘‰πŸ» click the link in my bio to download my favorite app to get a good night sleep πŸ˜΄πŸ’€

  • Use your own language: If you have a writing style for your captions, stick to it. Posts that feel natural can help your ads perform best.

  • Avoid incent: All Plug campaigns do not allow incentivizing on posts. This means that you are not allowed to make a caption that might offer some sort of reward for downloading from your links. For example, saying "download this app for a follow-back" is strictly not allowed.

Caption examples in the app

Each campaign is unique, and we get that! In the app, you can find caption examples for specific campaigns by opening the campaign details and expanding the Captions header!

You are more than welcome to copy and paste the caption examples right into your post as well πŸ˜„

Still not sure about your caption? We’re always around to help; please don’t hesitate to get in touch via email at or directly within your Plug app.

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