Sometimes, coming up with the right caption to go alongside your ad can be the toughest part! 

To make things easier, we'd love to outline some of our favorite captions and provide inspiration to help you come up with captions of your own. 

Caption inspiration

Let's start by taking a look at some captions we've used and seen awesome results with: 

  • This app was worth the download 😭😂 I’m not kidding my captions are >>> 😂 LINK IN BIO to get it free 🤑 
  • Y’all need to download this app it totally stepped up my IG game, honestly don't know what I'd do without it...LINK IN BIO 😍  
  • Y’all need to download this game it has me ADDICTED 🤣 literally can't stop.. LINK IN BIO 😭💀
  • Y’all need to download this game it has me dead, it makes my night... LINK IN BIO 😭💀  
  • this app is awesome 😍it actually reads your palm and tells you your future check my LINK IN BIO to try it out 🔮✨  

General caption advice

There's a few things we always recommend when coming up with captions to go alongside ads: 

  • Emojis work: Adding emojis to your captions can help draw attention and increase  clicks. 
  • Use Second-slide Posts: We've found that putting our ads as a second slide behind a piece of regular content can help boost engagement / views. For this, we usually add something like, Second slide 👉🏻 to our posts:

    Second slide 👉🏻 check the link in my bio to download my favorite app to get a good night sleep 😴💤  
  • Use your own language: If you have a writing style for your captions, stick to it. Posts that feel natural can help your ads perform best. 

Don't Incentivize

All Plug campaigns do not allow incentivizing on posts. This means that you are not allowed to make a caption that might offer some sort of reward for downloading from your links. For example, saying "download this app for a follow-back" is strictly not allowed. 

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