Tracking clicks can help monitor engagement on a post, but it’s important to note that clicks don’t always equate to installs. On average 5% to 20% of clicks become installs, and there are a few common reasons why clicks do not become installs:

  • Someone installed, but they are not a new user.

  • Installs are from an unpaid location or device type. Learn more here!

  • Someone followed the link to learn more and ultimately decided not to install the app.

  • You are promoting a campaign with delayed installs, these should come through within the next hour!

To help monitor your promotions, you can track clicks and installs by hour by tapping the View Clicks button in the Installs section of the Notifications tab.

👉 For more information about tracking installs, check out this article!

Looking for more specific information about your account? Get in touch with us here and we'll be happy to help!

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