The Plug is a service that enables social media creators to monetize their audience by promoting apps and other products. In accordance with US Federal Law (COPPA), all creators must be at least 13 years old to sign up for the Plug. If you manage a group of social media creators from different age ranges, please remember that anyone who is younger than 13 cannot run our ads on their social media. It may be tempting to monetize content for younger audiences, but please remember this market is heavily regulated to protect children from various risks of advertising, such as exploitation and misleading advertising.
The Plug welcomes users over the age of 13, but we have special policies and processes to protect their unique needs of minors. This translates to a zero-tolerance policy for sexualizing underaged individuals on the Plug. We also review issues around privacy, image rights, and bullying and harassment in a stricter manner when they involve minors. There are restrictions to the type of content minors can post online, and, in accordance, we may limit the advertising partnerships they have access to through the Plug.
Creators under the age of 16 need to have a parental or guardian permission in order to have an active Plug account.
If you are the responsible parent or guardian of a content creator, we recommend that you take proactive steps to protect your child online. Here is a list of things you can do:
Manage your child’s Plug account and monitor the content they post on social media.
Read and understand the Plug’s rules, and make sure your child’s promotions are adhering to our policies.
Contact us at firstname.lastname@example.org if you’d like to learn more about how to help your child stay safe while monetizing their audience.
We are making this commitment to ensure the safety of some of our more vulnerable users so that they can fully focus on being a creator and investing in their future.